Effectiveness of Social Media Usage in the Process of Study Programme Selection

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F15%3A70006" target="_blank" >RIV/60460709:41110/15:70006 - isvavai.cz</a>
Alternative codes found
RIV/00027251:_____/15:N0000003
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Effectiveness of Social Media Usage in the Process of Study Programme Selection
Original language description
The aim of the article is to analyse the effectiveness of social media usage in the process of selection of study programme by prospective students. Facebook application allowed potential students to find information about each study programme with random recommendations obtained from current students or alumni by the same application. We performed a content analysis of the 44 recommendations collected between 18 January and 22 February 2015 and searched whether they contain relevant information which convince the students to apply for studies. According to the previous research we divided surveyed areas into three fields: relation to future job and to practice, content of the studies and subjects, and ability to complete the studies. To conclude, therecommendations covered all three fields and attracted 688 people to application form in university information system. We found out that Facebook can be an effective tool for study programme selection nowadays.
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Efficiency and Responsibility in Education; 12 International Conference
ISBN
9788021325609
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
444-451
Publisher name
Czech University of Life Sciences Prague, Faculty of Economics and Management, Department of Systems Engineering
Place of publication
Praha
Event location
Praha
Event date
Jun 4, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000358527400057

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