Media Owners and Their Influence on Public Opinion

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F15%3A72063" target="_blank" >RIV/60460709:41110/15:72063 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Media Owners and Their Influence on Public Opinion
Original language description
The paper deals with the social responsibility of media owners and also with the relationship of economics and business ethics in the media. Within the conducted quantitative research it was investigated whether or not the public has information on business background of various media ad whether or not the public considers the media a line of business or of interest in terms of shaping public opinion. The qualitative research through semi-structured interviews with prominent personalities investigated their opinion on the activity of the media, particularly in terms of the need to regulate this type of business. Finally, the recommendations were adopted, based on the results of the field survey.
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing Identity , Digital Life, Pt II
ISBN
978-80-8105-780-9
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
515-524
Publisher name
Faculty of Mass Media Communication University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava, Slovak Republic
Event location
Smolenice, Slovak Republic
Event date
Nov 10, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000380527400045

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