VALUE (SIGNIFICANCE) OF BRAND FOR SPECIFIC CONSUMER GROUPS

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F16%3A72454" target="_blank" >RIV/60460709:41110/16:72454 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

VALUE (SIGNIFICANCE) OF BRAND FOR SPECIFIC CONSUMER GROUPS

Original language description

The number and scope while satisfying the needs of each individual depend on many factors, which are determined by economic, social, ethical, environmental and other conditions. A human health unquestionably belongs to one of the conditions. The health of each individual depends on the range of determinants. There are four basic factors: biological and genetic conditions, health care system, prevention and lifestyle, including eating. Diet is for specific consumer groups with certain physical limitations, such as diabetics, coeliacs and senior a very important factor board. Diabetics and coeliacs must be adapted to the specific requirements. They must eliminate from the diet foods everything that is adverse to their health (contain sugar or gluten). Foods with a brand that they does not contain sugar or gluten are therefore very important for these two specific groups of consumers. Brands of required food represent a high value on the orientation when buying food, and indirectly life quality of sel

Czech name

VALUE (SIGNIFICANCE) OF BRAND FOR SPECIFIC CONSUMER GROUPS

Czech description

The number and scope while satisfying the needs of each individual depend on many factors, which are determined by economic, social, ethical, environmental and other conditions. A human health unquestionably belongs to one of the conditions. The health of each individual depends on the range of determinants. There are four basic factors: biological and genetic conditions, health care system, prevention and lifestyle, including eating. Diet is for specific consumer groups with certain physical limitations, such as diabetics, coeliacs and senior a very important factor board. Diabetics and coeliacs must be adapted to the specific requirements. They must eliminate from the diet foods everything that is adverse to their health (contain sugar or gluten). Foods with a brand that they does not contain sugar or gluten are therefore very important for these two specific groups of consumers. Brands of required food represent a high value on the orientation when buying food, and indirectly life quality of sel

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

MARKETING IDENTITY, Brands we love

ISBN

978-80-8105-841-7

ISSN

1339-5726

e-ISSN

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Number of pages

9

Pages from-to

293-301

Publisher name

Faculty of Mass Media Communication University of Ss. Cyril and Methodius in Trnava Slovak Republic

Place of publication

Trnava, Slovakia

Event location

Slovak Academy of Sciences, Smolenice, Slovak Re

Event date

Nov 8, 2016

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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