Likert scale versus Q-table measures – a comparison of host community perceptions of a film festival
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F16%3AN0000016" target="_blank" >RIV/60460709:41110/16:N0000016 - isvavai.cz</a>
Result on the web
<a href="http://www.tandfonline.com/doi/full/10.1080/15022250.2015.1114901" target="_blank" >http://www.tandfonline.com/doi/full/10.1080/15022250.2015.1114901</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/15022250.2015.1114901" target="_blank" >10.1080/15022250.2015.1114901</a>
Alternative languages
Result language
angličtina
Original language name
Likert scale versus Q-table measures – a comparison of host community perceptions of a film festival
Original language description
Current literature on impact assessment stresses the need to focus on understanding respondents and suggests Q methodology as a suitable instrument. This paper aims to compare Q methodology and the commonly used Likert scaling, to evaluate the impact of residents perception at a film festival. A set of 23 impacts were offered to respondents and the same respondents were interviewed twice over the course of one month, first using Likert scaling, and second using Q table. Finally, a factor analysis was conducted. The factor analysis revealed five factors for both survey techniques. However, the reliability analysis using Cronbach s alpha showed weaker internal consistency for all factors using Q-table. The research results also showed that Likert scaling provided better statistical relevance and easier interpretation of results. Likert scaling also proved that respondents tended to indicate items as strongly agree or agree, so lower impact variability is shown.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Scandinavian Journal of Hospitality and Tourism
ISSN
1502-2250
e-ISSN
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Volume of the periodical
16
Issue of the periodical within the volume
2
Country of publishing house
NO - NORWAY
Number of pages
12
Pages from-to
196-207
UT code for WoS article
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EID of the result in the Scopus database
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