Consumer’s attitudes to Corporate Social Responsibility

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A74937" target="_blank" >RIV/60460709:41110/17:74937 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Consumer’s attitudes to Corporate Social Responsibility
Original language description
Article deals with consumers attitudes to Corporate Social Responsibility. Main goal of attitude research was discover what consumer understands under term corporate responsibility in following areas: Economic, Social, and Environmental. Primary data collection was done via quantitative polling. Closed questions a selection of options, and the Likert scale were used. Results show that majority of consumers understand the term corporate social responsibility. As responsible in economic area respondents consider such a firms which are profitable for owners and via taxes bring benefit for all society. In term of social responsibility respondents reputed companies which are not uncaring to social problems and which are active in different social project through philanthropy.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
20th Annual International Conference - ENTERPRISE AND COMPETITIVE ENVIRONMENT - Conference Proceedings
ISBN
978-80-7509-499-5
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
176-183
Publisher name
Mendel University in Brno
Place of publication
Mendel University in Brno
Event location
Mendel University in Brno
Event date
Mar 9, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000427306200019

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