Consumer’s Attitudes to Corporate Social Responsibility and Green Marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A74973" target="_blank" >RIV/60460709:41110/17:74973 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.11118/actaun201765061865" target="_blank" >http://dx.doi.org/10.11118/actaun201765061865</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201765061865" target="_blank" >10.11118/actaun201765061865</a>
Alternative languages
Result language
angličtina
Original language name
Consumer’s Attitudes to Corporate Social Responsibility and Green Marketing
Original language description
Article deals with consumer s attitudes to Corporate Social Responsibility and Green marketing. Main goal of attitude research was to discover what consumer understands under term corporate responsibility in following areas, Economic, Social, and Environmental. Primary data collection was done via quantitative polling. Closed questions, a selection of options, and the Likert scale were used. Results show that majority of consumers understand the term corporate social responsibility. In opposite side major of respondents misunderstand the term of Green Marketing. As responsible in economic area respondents consider such a firms which are profitable for owners and via taxes bring benefit for all society. In term of social responsibility respondents reputed companies which are not uncaring to social problems and which are active in different social project through philanthropy. In term of environmental responsibility respondents mainly evaluated firms which invest to technology that produce less or non
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
2464-8310
Volume of the periodical
65
Issue of the periodical within the volume
6
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
8
Pages from-to
1865-1872
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85038827804