Lifestyle changes and shopping behavior in the digital environment

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A75058" target="_blank" >RIV/60460709:41110/17:75058 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Lifestyle changes and shopping behavior in the digital environment
Original language description
The digitization process of a society determines the changes that are gradually reflected in the life of each individual. The Internet as a product of digital technology is becoming a daily part of peoples lives. Changes brought about by the digitization of a society affect and affect individuals, including their behavior in shopping in any life role. Under the influence of changes in society, the way of life of each individual changes. Gradually, the lifestyle of the society is gradually changing. The aim of the article is to show changes in consumer behavior and decision making in the digitalization process of our society. These changes are part of the external and internal conditions of societys life, in which peoples lifestyle is shaped. The methodology to achieve the goal is to analyze the primary and secondary data obtained from studying the scientific and scientific studies of our and foreign authors, from our own research (questionnaire research, individual interviews) and from discussions
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing Identity 2017 #onlinerules
ISBN
978-80-8105-841-7
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
351-358
Publisher name
Faculty of Mass Media Communication University of Ss. Cyril and Methodius in Trnava, Slovakia
Place of publication
Trnava, Slovakia, 2017
Event location
Smolenice, Slovak Republic
Event date
Nov 8, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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