Marketing project supporting non-profit organization activity

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A76039" target="_blank" >RIV/60460709:41110/17:76039 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/marketing-identity/" target="_blank" >https://fmk.sk/marketing-identity/</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketing project supporting non-profit organization activity
Original language description
Nongovernmental nonprofit organizations are an essential part of a democratic society primarily because they associate a large number of people and provide a wide range of services. Nonprofit organizations further contribute to the development of economic, political, but above all social life. Nonprofit organization depends on resources, especially financial ones, it is therefore very important to link the profitable and nonprofit sector. At present this trend of linkage has a growing tendency. A large number of nonprofit organization have a problem with financing their own activities, also because the number of organizations is steadily increasing and it is difficult to get to the fore in this competition. That is why in recent years, marketing projects have come to the fore either for the organization or have been created by the nonprofit organization itself. A marketing project can bring financial or material resources to a nonprofit organization, improve the image of an organization or business,
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing Identity 2017, onlinerules
ISBN
978-80-8105-918-6
ISSN
1339-5726
e-ISSN
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Number of pages
10
Pages from-to
440-449
Publisher name
Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava, Slovensko
Event location
Smolenice
Event date
Nov 7, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000461539700044

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