Factors Affecting Food Purchases in Vysočina Region with Focus on Regional Food

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79556" target="_blank" >RIV/60460709:41110/19:79556 - isvavai.cz</a>
Alternative codes found
RIV/71226401:_____/19:N0100303
Result on the web
<a href="https://online.agris.cz/archive/2019/3/4" target="_blank" >https://online.agris.cz/archive/2019/3/4</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.7160/aol.2019.110304" target="_blank" >10.7160/aol.2019.110304</a>

Result language
angličtina
Original language name
Factors Affecting Food Purchases in Vysočina Region with Focus on Regional Food
Original language description
The article presents the results of a research study that analyses chosen factors that affect food purchases in Vysočina Region with focus on a regional food. The quantitative research, conducted in 2015 in each district of Vysočina Region (Jihlava, Žďár nad Sázavou, Třebíč, Havlíčkův Brod and Pelhřimov), analysed the opinions of 819 respondents. They were selected by quota sampling methods according to gender. Data have been processed with correspondence analysis. The results show that brand and price are significant factors that influence consumers in Vysočina Region when they buy food, the labels on the food packaging do not seem to be a strong signal of quality. Statistical tests based on contingency tables proved that regional food is strongly preferred by women and consumers over 65 years old
Czech name
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Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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