POSITION OF MARKETING TRADE SUBSYSTEM AND ITS FUNCTIONS IN ORGANIZATIONAL SYSTEMS WITH TANGIBLE, MIXED, INTANGIBLE AND AGRICULTURAL PRODUCTION

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A83592" target="_blank" >RIV/60460709:41110/20:83592 - isvavai.cz</a>
Result on the web
<a href="https://ap.pef.czu.cz/dl/88730?lang=en" target="_blank" >https://ap.pef.czu.cz/dl/88730?lang=en</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
POSITION OF MARKETING TRADE SUBSYSTEM AND ITS FUNCTIONS IN ORGANIZATIONAL SYSTEMS WITH TANGIBLE, MIXED, INTANGIBLE AND AGRICULTURAL PRODUCTION
Original language description
This paper deals with the position of the Marketing Trade Subsystem (MTS) and its functions in the organizational system (OS). The term OS represents the systemic concept of enterprises with tangible, intangible and mixed production. The OS is defined by elements (tangible, human and mixed) and links (tangible energetic, informational and mixed). Through these elements and links, it is possible to define subsystems of the 1st order, by increasing the distinguishing level also subsystems of higher orders. The MTS is defined by human elements and mixed links. It is one of the important supporting subsystems. Its task is to increase the business success of the company. The systemic approach is consistently applied in the research. The conclusions are confirmed by the evaluation of a questionnaire survey involving 561 managers. Then two sets have been created for this research. The first set represents all 561 managers of tangible, mixed and intangible production enterprises, the second include
Czech name
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Czech description
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Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
PROCEEDINGS - of the 29th International Scientific Conference Agrarian Perspectives XXIX. Trends and Challenges of Agrarian Sector
ISBN
978-80-213-3041-2
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
393-402
Publisher name
Czech Univerzity of Life Sciences
Place of publication
Prague, Czech republic
Event location
Prague
Event date
Sep 16, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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