Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A84224" target="_blank" >RIV/60460709:41110/20:84224 - isvavai.cz</a>
Result on the web
<a href="https://www.mdpi.com/2071-1050/12/13/5255" target="_blank" >https://www.mdpi.com/2071-1050/12/13/5255</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3390/su12135255" target="_blank" >10.3390/su12135255</a>
Alternative languages
Result language
angličtina
Original language name
Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries
Original language description
Social media allow companies to engage with their interest groups, thus enabling them to solidify corporate social responsibility (CSR) policies. The concept of CSR is now well-established for companies in Western countries, and CSR is becoming an increasingly popular topic in developing countries. This study investigated differences in the perception of the term CSR on Instagram between developing and developed countries. We analysed 113628 Instagram messages from 38590 unique users worldwide. The data were recorded between 19 November 2017 and 11 December 2018. In both developed and developing countries, charity and social good were common features. On the contrary, a difference was identified in the area of sustainability, which is an important part of communication in developed countries, and the area of education, which is an important part of communication in developing countries. Community analysis revealed four dominant communities in developed countries: (1) philanthropic responsibility, (2)
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Sustainability
ISSN
2071-1050
e-ISSN
2071-1050
Volume of the periodical
13
Issue of the periodical within the volume
12
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
18
Pages from-to
0-0
UT code for WoS article
000550132100001
EID of the result in the Scopus database
2-s2.0-85088041237