Importance of New Marketing Trends and their Application by Slovak Wine Companies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A84471" target="_blank" >RIV/60460709:41110/20:84471 - isvavai.cz</a>
Result on the web
<a href="https://spu.fem.uniag.sk/isd2020/documents/isd2020_proceedings.pdf" target="_blank" >https://spu.fem.uniag.sk/isd2020/documents/isd2020_proceedings.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18515/dBEM.ISD.P01.2020.p012" target="_blank" >10.18515/dBEM.ISD.P01.2020.p012</a>
Alternative languages
Result language
čeština
Original language name
Importance of New Marketing Trends and their Application by Slovak Wine Companies
Original language description
Marketing communications trends are gradually becoming an integral part of the development in the marketing world. It is confirmed particularly increasing the use of digital tools in practice, increasing the number of publications in this field and implementing digital strategies in companies. The main aim of our research is to determine the effect of wine producers propagation and digital activities on marketing success indicators. We will utilise primary data using a Likert scale and analyse data using multiple regression analysis. In conclusion, the study will set out to address the question of human resources capabilities and the main barriers to implementing marketing activities, which will support our analysis.
Czech name
Importance of New Marketing Trends and their Application by Slovak Wine Companies
Czech description
Marketing communications trends are gradually becoming an integral part of the development in the marketing world. It is confirmed particularly increasing the use of digital tools in practice, increasing the number of publications in this field and implementing digital strategies in companies. The main aim of our research is to determine the effect of wine producers propagation and digital activities on marketing success indicators. We will utilise primary data using a Likert scale and analyse data using multiple regression analysis. In conclusion, the study will set out to address the question of human resources capabilities and the main barriers to implementing marketing activities, which will support our analysis.
Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50803 - Information science (social aspects)
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Innovative Approaches for Sustainable Agriculture and Food Systems Development
ISBN
978-963-269-918-9
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
109-118
Publisher name
FEM SPU Nitra
Place of publication
Nitra
Event location
Budapešť
Event date
May 14, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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