Why Did I Lose My Seat in the United States Congressional Elections? You Didn‘t Advertise Online Enough!
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F24%3A98686" target="_blank" >RIV/60460709:41110/24:98686 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.14712/1803-8220/13_2023" target="_blank" >https://doi.org/10.14712/1803-8220/13_2023</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.14712/1803-8220/13_2023" target="_blank" >10.14712/1803-8220/13_2023</a>
Alternative languages
Result language
angličtina
Original language name
Why Did I Lose My Seat in the United States Congressional Elections? You Didn‘t Advertise Online Enough!
Original language description
In this paper, we examine campaign spending on Facebook during the 2020 U.S. congressional elections. We draw conclusions based on data from the Federal Election Commission and the Facebook Ad Library. This is one of the first articles on this topic. We point out and show how this data differs and how other researchers should treat it. Specifically, we focus on U.S. Democratic congresspeople who lost elections. Indeed, during the Democratic Party debate, voices were raised that its progressive wing was to blame for the loss of seats; in contrast, Rep. Alexandria Ocasio-Cortez, a rising star of the wing, argued that the lack of Facebook advertising was a factor in why seats were lost. The article concludes that the really well-known Democratic figures who lost the elections spent very little on Facebook ads compared to Ocasio-Cortez. We also compare Republican opponents with Democrats. In addition, we highlight how the Ocasio-Cortez campaign and the others differed with respect to the timing of campaign spending and the targeting of Facebook ads to specific states. Further, we compare data regarding campaigns available through the Federal Election Commission and Facebook and underscore the importance of the transparency of the Facebook Ad Library.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50601 - Political science
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Politologica (on-line verze)
ISSN
1803-8220
e-ISSN
1803-8220
Volume of the periodical
16
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
17
Pages from-to
1-17
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85191594450