Unpacking consumer price perceptions: The role of sustainability and ethical labels in the cosmetics market
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A103130" target="_blank" >RIV/60460709:41110/25:103130 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.1016/j.jclepro.2025.144730" target="_blank" >https://doi.org/10.1016/j.jclepro.2025.144730</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.jclepro.2025.144730" target="_blank" >10.1016/j.jclepro.2025.144730</a>
Alternative languages
Result language
angličtina
Original language name
Unpacking consumer price perceptions: The role of sustainability and ethical labels in the cosmetics market
Original language description
As the cosmetics industry adapts to meet the growing consumer demand for sustainable products, this study investigates how these preferences translate into consumer valuation. It focuses on the influence of product attributes and individual values on consumer perceptions of price in the realm of sustainable cosmetics. This study examines how product attributes and personal variables affect price perception within the sustainable cosmetics industry. Utilizing conjoint analysis, it identifies two distinct consumer segments: 'Eco-Conscious Explorers' and 'Pragmatic Wellness Advocates'. The first group prioritizes products with eco-friendly packaging and sustainability certifications, while the second values health benefits and sensory experience. Using conjoint analysis, the study reveals that personal factors like Health Consciousness and Environmental Concerns greatly influence purchase decisions within these segments. The findings indicate a complex decision-making environment, with each group displaying distinct preferences that are critical for the sustainable cosmetics market. This research provides actionable insights for developing targeted marketing strategies that align with the diverse preferences of these consumer groups, potentially driving more sustainable buying behaviors.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
JOURNAL OF CLEANER PRODUCTION
ISSN
0959-6526
e-ISSN
0959-6526
Volume of the periodical
490
Issue of the periodical within the volume
JAN 20 2025
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
12
Pages from-to
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UT code for WoS article
001405464900001
EID of the result in the Scopus database
2-s2.0-85215248704