Determinants of Accommodation Choice on Digital Platforms: Price, Cleanliness, and Trust
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A103490" target="_blank" >RIV/60460709:41110/25:103490 - isvavai.cz</a>
Result on the web
<a href="https://www.jots.cz/index.php/JoTS/article/view/1267" target="_blank" >https://www.jots.cz/index.php/JoTS/article/view/1267</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.29036/s08nkw26" target="_blank" >10.29036/s08nkw26</a>
Alternative languages
Result language
angličtina
Original language name
Determinants of Accommodation Choice on Digital Platforms: Price, Cleanliness, and Trust
Original language description
In contemporary tourism, digital communication and online reservation platforms play an essential role in shaping tourists' accommodation preferences and influencing decision-making processes. The study examines the determinants of accommodation choice on digital platforms, comparing leisure and business travelers and analyzing differences across age groups in the Czech Republic. Research Question (RQ): How do price, cleanliness, and trust in external reviews shape accommodation choice on digital platforms, and how do these effects differ across age groups and between leisure and business travelers in the Czech Republic? It highlights price, cleanliness, and dependence on third-party reviews as the main drivers of decision-making. Based on a nationally representative online sample (n = 2000; mean age = 49.7), the study used Pearson's chi(2) tests, Mann-Whitney U, ANOVA, and Kruskal-Wallis ANOVA at alpha = 0.05 to evaluate associations between sociodemographic characteristics, booking behavior, and the importance placed on selection criteria. The findings reveal that price was the most significant determinant, with value for money highlighted by approximately half of respondents; cleanliness/hygiene is especially prominent for family travelers. Reviews on external platforms were more impactful than reviews on the provider's website. Younger travelers preferred advanced digital tools (e.g., mobile apps for check-in/check-out; online communication), while older travelers preferred conventional channels like phone or email; age effects are statistically significant (p < 0.001). Business travelers prioritized internet connectivity more than vacationers. Providers must improve visibility and reputation on external review sites, ensure transparency of hygiene practices, invest in mobile check-in and user-friendly apps, and adapt communication and UX to older users, while prioritizing connectivity and reliability for business segments. The manuscript adds country-specific evidence for Central Europe based on a large representative sample and incorporates trip purpose and age segmentation into the analysis of digital platform determinants in hospitality.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Tourism and Services
ISSN
1804-5650
e-ISSN
1804-5650
Volume of the periodical
16
Issue of the periodical within the volume
31
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
22
Pages from-to
173-194
UT code for WoS article
001634715600009
EID of the result in the Scopus database
2-s2.0-105030600250