Gender Role Reversal in Gig Economy Households: A Sociological Insight from Southeast Asia with Evidence from Pakistan

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A106276" target="_blank" >RIV/60460709:41110/25:106276 - isvavai.cz</a>

Result on the web

<a href="https://www.mdpi.com/2075-4698/15/10/276" target="_blank" >https://www.mdpi.com/2075-4698/15/10/276</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/soc15100276" target="_blank" >10.3390/soc15100276</a>

Result language

angličtina

Original language name

Gender Role Reversal in Gig Economy Households: A Sociological Insight from Southeast Asia with Evidence from Pakistan

Original language description

The rapid growth of the gig economy and digital platforms is challenging traditional gender roles, particularly in developing countries where structural inequalities continue to shape labor and household dynamics. Despite growing global interest in gender equity and digital inclusion, limited research has examined how gig work, digital access, and women's income contributions interact to influence household gender dynamics within culturally conservative contexts. This study aimed to investigate the multidimensional impacts of women's participation in gig work on time use redistribution, intra-household decision making, gender ideology, and role reversal within households in Pakistan. Using a cross-sectional survey design, data were collected from a representative sample of married couples engaged in the gig economy across urban and peri-urban areas of Pakistan. A quantitative analysis was conducted employing a combination of an analysis of variance, ordinal logistic regression, hierarchical multiple regression, and structural equation modeling to evaluate the direct and indirect relationships between constructs. The findings revealed that women's gig work participation significantly predicted enhanced digital access, greater income contributions, and increased intra-household decision-making power. These, in turn, contributed to a measurable shift in gender ideology toward equality norms and a partial reversal of traditional gender roles, particularly in household labor division. The study concludes that the intersection of economic participation and digital empowerment serves as a catalyst for progressive gender restructuring within households. Policy implications include the need for gender-responsive labor policies, investment in digital infrastructure, and targeted interventions to support empowering women in non-traditional work roles.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50202 - Applied Economics, Econometrics

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

SOCIETIES

ISSN

2075-4698

e-ISSN

2075-4698

Volume of the periodical

15

Issue of the periodical within the volume

10

Country of publishing house

CH - SWITZERLAND

Number of pages

24

Pages from-to

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UT code for WoS article

001602089800001

EID of the result in the Scopus database

2-s2.0-105020208417