Forestry Communication and Public Perception: Insights from the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41320%2F25%3A103228" target="_blank" >RIV/60460709:41320/25:103228 - isvavai.cz</a>

Result on the web

<a href="https://www.mdpi.com/1999-4907/16/5/818" target="_blank" >https://www.mdpi.com/1999-4907/16/5/818</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/f16050818" target="_blank" >10.3390/f16050818</a>

Result language

angličtina

Original language name

Forestry Communication and Public Perception: Insights from the Czech Republic

Original language description

This paper presents a structured methodology for identifying and addressing key communication challenges in the forestry sector, using the Czech Republic (CZ) as a case study. The approach integrates the CIMO model, problem tree analysis, SWOT evaluation, and a confrontation matrix to identify critical factors influencing communication challenges and prioritize strategic responses. Findings from a representative public survey (n = 3600), participatory workshops, and expert consultations indicate that the primary challenge (C) in Czech forestry is a fragmented sector facing declining trust and minimal media presence. The proposed intervention (I) is a unified, strategic communication methodology designed to activate the mechanism (M) of shared narratives and coordinated messaging. This approach aims to achieve the desired outcomes (O): increased trust, engagement, and legitimacy. The absence of a unified, long-term communication strategy contributes significantly to public misunderstanding, erodes trust, and limits policy support. The study proposes evidence-based tools to enhance sector visibility, coherence, and public engagement. With direct payments for ecosystem services under debate in CZ, effective communication is a prerequisite for securing public and political support. The methods employed have broader relevance for forestry in other countries seeking strengthened stakeholder alignment through strategic communication.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

40102 - Forestry

Project

Result was created during the realization of more than one project. More information in the Projects tab.

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

FORESTS

ISSN

1999-4907

e-ISSN

1999-4907

Volume of the periodical

16

Issue of the periodical within the volume

5

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

23

Pages from-to

1-23

UT code for WoS article

001496010700001

EID of the result in the Scopus database

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