Presentation Matters: Causes of Differences in Preferences for Agricultural Landscapes Displayed via Photographs and Videos

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41330%2F18%3A77067" target="_blank" >RIV/60460709:41330/18:77067 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.1177/1206331217744186" target="_blank" >http://dx.doi.org/10.1177/1206331217744186</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1177/1206331217744186" target="_blank" >10.1177/1206331217744186</a>

Result language

angličtina

Original language name

Presentation Matters: Causes of Differences in Preferences for Agricultural Landscapes Displayed via Photographs and Videos

Original language description

This study shows the importance of landscape scene composition in relation to aesthetic ratings used in preference research where static and dynamic presentation methods substitute landscape onsite evaluation. We aimed to evaluate whether the method of presenting a landscape scene influenced aesthetic ratings and whether these potential differences in ratings were affected by the composition of the static presentation. Using a questionnaire for rating the same scenes of agricultural landscapes presented both in photographs and in videos, it was determined that the presentation method used significantly affected ratings. Respondents (N = 145, age 20-25 years, students) rated scenes presented in photographs higher than videos. Concerning the effect of composition, well-composed photographs had higher mean ratings than poorly composed photographs. Moreover, the difference in ratings between static and dynamic presentation methods determined for well-composed scenes was larger than that for poo

Czech name

—

Czech description

—

Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50103 - Cognitive sciences

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Space and Culture

ISSN

1206-3312

e-ISSN

1552-8308

Volume of the periodical

21

Issue of the periodical within the volume

3

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

15

Pages from-to

259-273

UT code for WoS article

000438091600004

EID of the result in the Scopus database

2-s2.0-85049886118