Fruit-related lifestyles as a segmentation tool for fruit consumers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41340%2F22%3A92934" target="_blank" >RIV/60460709:41340/22:92934 - isvavai.cz</a>
Result on the web
<a href="https://www.researchgate.net/publication/357686358_Fruit-Related_Lifestyles_as_a_Segmentation_Tool_for_Fruit_Consumers" target="_blank" >https://www.researchgate.net/publication/357686358_Fruit-Related_Lifestyles_as_a_Segmentation_Tool_for_Fruit_Consumers</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1108/BFJ-09-2021-1001" target="_blank" >10.1108/BFJ-09-2021-1001</a>
Alternative languages
Result language
angličtina
Original language name
Fruit-related lifestyles as a segmentation tool for fruit consumers
Original language description
Purpose This study develops a modified food-related lifestyle (FRL) instrument to analyse Kosovo consumers fruit consumption behaviour and attitudes. Design-methodology-approach The research study is based on a structured questionnaire designed using a reduced version of the FRL instrument, including evaluation factors related to fruit consumption, which is useful to describe a fruit-related lifestyle. Data were collected through a face-to-face survey with 300 consumers in three main cities in Kosovo. A principal component analysis (PCA) with Varimax rotation and Kaiser Normalisation was performed to interpret and investigate fruit-related lifestyles. Cluster analysis was performed to analyse market segments, using the identified factors obtained from the PCA, a hierarchical clustering algorithm with a Ward linkage method and the K-means clustering technique. Findings Consumption behaviour is motivated by health concerns (perceived), fruit (nutrition) content and consumption habits. Four distinct con
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50401 - Sociology
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
British Food Journal
ISSN
0007-070X
e-ISSN
1758-4108
Volume of the periodical
124
Issue of the periodical within the volume
13
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
17
Pages from-to
126-142
UT code for WoS article
000768798500001
EID of the result in the Scopus database
2-s2.0-85127161872