Boosting domestic rice production in Ghana: Analysis of consumer opinions, purchasing behavior and determinants among different income strata

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41340%2F24%3A101717" target="_blank" >RIV/60460709:41340/24:101717 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.1016/j.clrc.2024.100222" target="_blank" >https://doi.org/10.1016/j.clrc.2024.100222</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.clrc.2024.100222" target="_blank" >10.1016/j.clrc.2024.100222</a>

Result language

angličtina

Original language name

Boosting domestic rice production in Ghana: Analysis of consumer opinions, purchasing behavior and determinants among different income strata

Original language description

Despite the fact that domestic rice production contributes significantly to the livelihood of millions of people in Ghana, it has been observed that consumers show a strong preference for expensive and imported rice over locally produced rice. The purpose of this study was to investigate the perception, purchasing behaviour and determinants of local rice consumption across three income households in the Kumasi Metropolis, Ghana. A total of 414 rice consumers were selected through a multi-stage sampling technique. Descriptive and inferential techniques, including perception analysis and ordered probit model, were used to analyse the data. The overall perception index of 3.61 denotes that consumers generally have a positive perception of local rice regarding health benefits (index = 4.44), affordability (index = 3.86), and cooking attributes (index = 3.48), despite its poor appearance (index = 2.80). The ordered probit model depicted heterogeneity of covariates as determinants of local rice consumption-based income strata of the household. For instance, various factors, including gender, age, occupation, and attributes of local rice such as affordability, nutrition, cooking attributes, and appearance, have a notable impact on the consumption of local rice among low-income households. In contrast, education, household decision-making, the place of purchasing local rice, and three perception attributes, namely affordability, nutrition, and cooking attributes, were found to be significant determinants of local rice consumption among middle-income households. According to the data, local rice consumption among high-income families was significantly predicted by gender, occupation, household size, and two perception attributes—affordability and nutrition. The study has practical implications for improving the competitiveness of local rice to increase its acceptance and consumption among consumers in the country.

Czech name

—

Czech description

—

Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

40101 - Agriculture

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Cleaner and Responsible Consumption

ISSN

2666-7843

e-ISSN

2666-7843

Volume of the periodical

15

Issue of the periodical within the volume

2024-12-01

Country of publishing house

NL - THE KINGDOM OF THE NETHERLANDS

Number of pages

10

Pages from-to

—

UT code for WoS article

001318042600001

EID of the result in the Scopus database

2-s2.0-85203815520