Simulation approach in customer behavior analysis

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F09%3A00022034" target="_blank" >RIV/60461373:22340/09:00022034 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Simulation approach in customer behavior analysis

Original language description

Marketing and logistics integration in demand forecasting. Marketing research, classical approach. Usage of SW product Data Mainer for research of factors, which influence on customers behavior. The possibility of hypothesis generation on the simulationbasis. Cases of usage, brief overview SW environment.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

BC - Theory and management systems

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Transport & Logistics

ISSN

1451-107X

e-ISSN

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Volume of the periodical

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Issue of the periodical within the volume

6

Country of publishing house

SK - SLOVAKIA

Number of pages

3

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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