Do gender and personality traits influence visits of and purchases at deal sites?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F17%3A43915175" target="_blank" >RIV/60461373:22340/17:43915175 - isvavai.cz</a>
Alternative codes found
RIV/60461373:22810/17:43915175 RIV/61384399:31140/17:00050642
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Do gender and personality traits influence visits of and purchases at deal sites?
Original language description
As deal sites became widespread, there are multiple international and local players in the Czech market. The research presented in the paper investigates if gender and personality traits influence frequency of visits of deal sites and the number of coupon purchases. Big Five Inventory-10 is used to measure personality traits. None of the factors influenced frequency of visits of deal sites. Only openness to experience seems to positively influence the number of coupon purchases, though the its significance is borderline.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
IDIMT-2017 Digitalization in Management, Society and Economy : 25th Interdisciplinary Information Management Talks
ISBN
978-3-99062-119-6
ISSN
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e-ISSN
neuvedeno
Number of pages
6
Pages from-to
189-194
Publisher name
Trauner Verlag + Buchservice GmbH
Place of publication
Linz
Event location
Poděbrady
Event date
Sep 6, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000419365600021

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