Determinants influencing consumer behaviour in beer market, using the theory of consumption values

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F18%3A43916233" target="_blank" >RIV/60461373:22340/18:43916233 - isvavai.cz</a>
Alternative codes found
RIV/60461373:22810/18:43916233
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Determinants influencing consumer behaviour in beer market, using the theory of consumption values
Original language description
The article uses the theory of consumption values to identify the factors affecting decision-making about drinking or not drinking beer on the Czech market of young consumers. According to CVVM (Vinopal, 2009) the share of youngest man, aged 18 -30 years who drink beer declines continously from 92% in 2004 to 84% in 2009, and at the same time shows this age group lower consumption of beer than is the average in those who drink beer. The question is, what kind of motives can lead to such behavior. A project was developed that sought explanations using the "Theory of Market Choice Behavior". The research, that was carried out on a set of a total of 265 respondents, led to the identification of factors of consumer values, that express the perceived motives influencing the decision about drinking and not drinking beer.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
PROCEEDINGS of the 27th International Scientific Conference Agrarian Perspectives XXVII. Food Safety – Food Security
ISBN
978-80-213-2890-7
ISSN
1213-7960
e-ISSN
2464-4781
Number of pages
7
Pages from-to
58-64
Publisher name
Česká zemědělská univerzita v Praze (ČZU)
Place of publication
Praha
Event location
Praha
Event date
Sep 19, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000512313800008

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