The consumption values' influence on smartphone's ownership

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F16%3A43902305" target="_blank" >RIV/60461373:22810/16:43902305 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The consumption values' influence on smartphone's ownership
Original language description
The aim of the paper was to analyze impact of factors on adoption of smartphones using the Theory of Consumption Values framework. The Theory of Consumption Values provides a framework to categorize customer's motives for buying; it divides them into five groups: functional values, social values, epistemic values, hedonic values and conditional values. This theory was used to investigate the adoption of smartphones among target groups of consumers. Factor analysis was used to generate one factor for each value. The factors were used as independent variables in binary logistic regression, alongside age and gender to predict dependent variable The results showed that functional and social values significantly influenced ownership of smartphones. Although in many technology studies, men are found to be higher adopters, impact of gender was not significant in the presented research.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Liberec Informatics Forum 2016 : ICT in the Role of Services - State of the Art and Perspectives
ISBN
978-80-7494-303-4
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
93-103
Publisher name
TU Liberec
Place of publication
Liberec
Event location
Liberec
Event date
Nov 8, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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