Sustainability of organization performace via management techniques
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F18%3A43915991" target="_blank" >RIV/60461373:22810/18:43915991 - isvavai.cz</a>
Result on the web
<a href="https://jssidoi.org/jesi/uploads/articles/20/Kubes_Sustainability_of_organization_performance_via_management_techniques.pdf" target="_blank" >https://jssidoi.org/jesi/uploads/articles/20/Kubes_Sustainability_of_organization_performance_via_management_techniques.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.9770/jesi.2018.5.4(23)" target="_blank" >10.9770/jesi.2018.5.4(23)</a>
Alternative languages
Result language
angličtina
Original language name
Sustainability of organization performace via management techniques
Original language description
The article deals with some aspects of relationships with furniture market customers. The research results are presented to identify customer value attributes that are important for customer´s choice, satisfaction and value reporting tools. It has been found out that the most important value attributes are high quality of the furniture design, willingness and kindness of the staff, the professional level of the staff and the variety of designs. The least important value attributes are the loyalty programme, the first purchase discount and the architect´s advice. Personal information resources are more important for the customer than the impersonal ones. The Internet is primarily used as a source of information about furniture in general and it is used to get an overview before buying in a brick and mortar shop. These findings form a basis of a properly designed effective strategy for maintaining current customers and acquiring new ones. © 2018 by author(s) and VsI Entrepreneurship and Sustainability Center.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Entrepreneurship and Sustainability Issues
ISSN
2345-0282
e-ISSN
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Volume of the periodical
5
Issue of the periodical within the volume
4
Country of publishing house
LT - LITHUANIA
Number of pages
12
Pages from-to
1031-1042
UT code for WoS article
000436531100024
EID of the result in the Scopus database
2-s2.0-85050932176