Brand Positioning as Key Element of International Marketing Strategy
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31120%2F12%3A00039171" target="_blank" >RIV/61384399:31120/12:00039171 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Brand Positioning as Key Element of International Marketing Strategy
Original language description
Main topics of the document: brands; brand positioning; global brands; marketing mix; brand positioning statement
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Czech Republic and Slovakia in International Trade and Business 2012. International Competitiveness & New Challenges in Response to Economic Crises
ISBN
978-80-245-1874-9
ISSN
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e-ISSN
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Number of pages
14
Pages from-to
10-23
Publisher name
Nakladatelství Oeconomica
Place of publication
Praha
Event location
Prague
Event date
Apr 26, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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