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Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31120%2F12%3A00041139" target="_blank" >RIV/61384399:31120/12:00041139 - isvavai.cz</a>

  • Result on the web

    <a href="http://cebr.vse.cz/cebr/article/view/41" target="_blank" >http://cebr.vse.cz/cebr/article/view/41</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic

  • Original language description

    Main topics of the document: segmentation; senior; positioning; brand management; aging of population; Czech Republic; Europe; marketing; advertising

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2012

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Central European Business Review

  • ISSN

    1805-4854

  • e-ISSN

  • Volume of the periodical

    1

  • Issue of the periodical within the volume

    3

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    9

  • Pages from-to

    37-45

  • UT code for WoS article

  • EID of the result in the Scopus database