Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31120%2F12%3A00041139" target="_blank" >RIV/61384399:31120/12:00041139 - isvavai.cz</a>
Result on the web
<a href="http://cebr.vse.cz/cebr/article/view/41" target="_blank" >http://cebr.vse.cz/cebr/article/view/41</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic
Original language description
Main topics of the document: segmentation; senior; positioning; brand management; aging of population; Czech Republic; Europe; marketing; advertising
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Central European Business Review
ISSN
1805-4854
e-ISSN
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Volume of the periodical
1
Issue of the periodical within the volume
3
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
9
Pages from-to
37-45
UT code for WoS article
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EID of the result in the Scopus database
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