Green Marketing and Its Perception by Young Consumers of the "Generation Y "
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31120%2F17%3A00050769" target="_blank" >RIV/61384399:31120/17:00050769 - isvavai.cz</a>
Result on the web
<a href="http://euromed2017.com/bop2017.pdf" target="_blank" >http://euromed2017.com/bop2017.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Green Marketing and Its Perception by Young Consumers of the "Generation Y "
Original language description
Main topics of the document: CSR; Generation Y; Green Marketing; ecology; environment; shopping behaviour; environmental friendliness of company; environmental friendliness of products
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Global and national business theories and practice: bridging the past with the future
ISBN
978-9963-711-56-7
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
1289-1298
Publisher name
EuroMed Press
Place of publication
Rome
Event location
Rome
Event date
Sep 13, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000427297600102