Men and women as Reference Groups in the Advertising of Biz magazine during the Period 2003-2006
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F08%3A00030087" target="_blank" >RIV/61384399:31130/08:00030087 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Men and women as Reference Groups in the Advertising of Biz magazine during the Period 2003-2006
Original language description
Basic themes of document: reference group; advertising; feminine and masculine roles
Czech name
Muži a ženy jako referenční skupiny v inzerci řasopisu Biz v období 2003-2006
Czech description
Hlavní témata dokumentu: referenční skupina; reklama; mužské a ženské role
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F05%2F0152" target="_blank" >GA402/05/0152: Gender roles in consumer marketing perspective</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Trgovjata v svremennovo občestvo - teorija i praktika
ISBN
978-954-21-0371-4
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
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Publisher name
Ekonomická univerzita
Place of publication
Varna
Event location
Varna
Event date
Oct 10, 2008
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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