Influence of Cultural Perception on Body Image in Consumer marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F11%3A00036552" target="_blank" >RIV/61384399:31130/11:00036552 - isvavai.cz</a>
Result on the web
<a href="http://g-casa.com/conferences/vietnam/paper/Skokanova.pdf" target="_blank" >http://g-casa.com/conferences/vietnam/paper/Skokanova.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Influence of Cultural Perception on Body Image in Consumer marketing
Original language description
Main topics of the document: body image; advertisement; cultural specifics; consumer behaviour
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Chinese American Scholars Association
ISSN
1935-4819
e-ISSN
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Volume of the periodical
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Issue of the periodical within the volume
1
Country of publishing house
US - UNITED STATES
Number of pages
7
Pages from-to
3-9
UT code for WoS article
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EID of the result in the Scopus database
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