Options and Opportunities Of Marketing Ethnography in The Innovation Management

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F13%3A00042842" target="_blank" >RIV/61384399:31130/13:00042842 - isvavai.cz</a>

Result on the web

<a href="http://imacs.vse.cz/wp-content/uploads/2013/08/Kolouchova_Options-and-Opportunities-Of-Marketing-Ethnography-In-The-Innovation-Management.pdf" target="_blank" >http://imacs.vse.cz/wp-content/uploads/2013/08/Kolouchova_Options-and-Opportunities-Of-Marketing-Ethnography-In-The-Innovation-Management.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Options and Opportunities Of Marketing Ethnography in The Innovation Management

Original language description

Main topics of the document: innovation process; marketing research; ethnography; consumer insights; participant observation

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

International Conference "Innovation Management and Company Sustainability"

ISBN

978-80-245-1942-5

ISSN

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e-ISSN

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Number of pages

10

Pages from-to

"nestrankovano"

Publisher name

Nakladatelství Oeconomica

Place of publication

Praha

Event location

Praha

Event date

May 27, 2013

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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