The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F24%3A00058345" target="_blank" >RIV/61384399:31130/24:00058345 - isvavai.cz</a>
Result on the web
<a href="https://www.tandfonline.com/doi/full/10.1080/0965254X.2022.2129746" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/0965254X.2022.2129746</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/0965254X.2022.2129746" target="_blank" >10.1080/0965254X.2022.2129746</a>
Alternative languages
Result language
angličtina
Original language name
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Original language description
Main topics of the document: marketing performance measurement; market orientation; SMEs; business performance; MPM; MO
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Strategic Marketing
ISSN
0965-254X
e-ISSN
1466-4488
Volume of the periodical
32
Issue of the periodical within the volume
1
Country of publishing house
GB - UNITED KINGDOM
Number of pages
15
Pages from-to
34-48
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85141637982