Discriminant analysis of brand response
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F24%3A00060347" target="_blank" >RIV/61384399:31130/24:00060347 - isvavai.cz</a>
Alternative codes found
RIV/61384399:31140/24:00060347
Result on the web
<a href="http://www.academicstar.us/UploadFile/Picture/2024-8/2024810103816233.pdf" target="_blank" >http://www.academicstar.us/UploadFile/Picture/2024-8/2024810103816233.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15341/jbe(2155-7950)/04.15.2024/003" target="_blank" >10.15341/jbe(2155-7950)/04.15.2024/003</a>
Alternative languages
Result language
angličtina
Original language name
Discriminant analysis of brand response
Original language description
Main topics of the document: data analysis; brand response research; nonparametric statistical test; the role of brand in customer's purchase decision; behavioural decision-making processes towards the brand
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
10103 - Statistics and probability
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Business and Economics
ISSN
2155-7950
e-ISSN
2155-7950
Volume of the periodical
15
Issue of the periodical within the volume
4
Country of publishing house
US - UNITED STATES
Number of pages
17
Pages from-to
212-228
UT code for WoS article
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EID of the result in the Scopus database
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