Analyzing User Activity Based on RFM Models Complemented with Website Visits and Social Network Interactions
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31140%2F14%3A00045104" target="_blank" >RIV/61384399:31140/14:00045104 - isvavai.cz</a>
Result on the web
<a href="http://www.scopus.com/inward/record.url?eid=2-s2.0-84908192603&partnerID=40&md5=35052a81df37021fda35667cabe77523" target="_blank" >http://www.scopus.com/inward/record.url?eid=2-s2.0-84908192603&partnerID=40&md5=35052a81df37021fda35667cabe77523</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Analyzing User Activity Based on RFM Models Complemented with Website Visits and Social Network Interactions
Original language description
Main topics of the document: analýza RFM; RFM analysis; customer segmentation; social media; social networks; website visits; user analysis
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
IDIMT-2014 (Networking Societies - Cooperation and Conflict)
ISBN
978-3-99033-340-2
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
181-190
Publisher name
Trauner
Place of publication
Linz
Event location
Poděbrady
Event date
Sep 10, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000346148300020