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Challenges in Online Marketing Management: A Study of Czech Companies in the Environment of Internet-based Services

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31140%2F15%3A00046163" target="_blank" >RIV/61384399:31140/15:00046163 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.scopus.com/inward/record.url?eid=2-s2.0-84936085544&partnerID=40&md5=ab134669e8c5a9518fdb17729ebbe82" target="_blank" >http://www.scopus.com/inward/record.url?eid=2-s2.0-84936085544&partnerID=40&md5=ab134669e8c5a9518fdb17729ebbe82</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Challenges in Online Marketing Management: A Study of Czech Companies in the Environment of Internet-based Services

  • Original language description

    Main topics of the document: online marketing; management; survey; Czech Republic; Internet-based services; questionnaire survey

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    IN - Informatics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 11th international conference on Strategic Management and its Support by Information Systems 2015 (SMSIS)

  • ISBN

    978-80-248-3741-3

  • ISSN

  • e-ISSN

  • Number of pages

    8

  • Pages from-to

    100-107

  • Publisher name

    VŠB TU FE

  • Place of publication

    Ostrava

  • Event location

    Uherské Hradiště

  • Event date

    May 21, 2015

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article