A MILP approach to the optimization of banner display strategy to tackle banner blindness
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31140%2F16%3A00048225" target="_blank" >RIV/61384399:31140/16:00048225 - isvavai.cz</a>
Result on the web
<a href="http://link.springer.com/article/10.1007/s10100-015-0398-3" target="_blank" >http://link.springer.com/article/10.1007/s10100-015-0398-3</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/s10100-015-0398-3" target="_blank" >10.1007/s10100-015-0398-3</a>
Alternative languages
Result language
angličtina
Original language name
A MILP approach to the optimization of banner display strategy to tackle banner blindness
Original language description
Main topics of the document: online marketing; banner blindness; clickstream data; mixed integer linear programming; Markov chains
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GAP403%2F12%2F1387" target="_blank" >GAP403/12/1387: Models for Efficiency Evaluation in Hierarchical Economic Systems</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Central European Journal of Operations Research
ISSN
1435-246X
e-ISSN
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Volume of the periodical
24
Issue of the periodical within the volume
2
Country of publishing house
DE - GERMANY
Number of pages
16
Pages from-to
473-488
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-84930166860