Modeling and Application of Customer Lifetime Value in Online Retail
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31140%2F18%3A00051466" target="_blank" >RIV/61384399:31140/18:00051466 - isvavai.cz</a>
Result on the web
<a href="http://www.mdpi.com/2227-9709/5/1/2/pdf" target="_blank" >http://www.mdpi.com/2227-9709/5/1/2/pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3390/informatics5010002" target="_blank" >10.3390/informatics5010002</a>
Alternative languages
Result language
angličtina
Original language name
Modeling and Application of Customer Lifetime Value in Online Retail
Original language description
Main topics of the document: applied computing; customer lifetime value; extended pareto negative binomial distribution model; Markov chain model; marketing management; e-commerce; e-shop
Czech name
—
Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Informatics
ISSN
2227-9709
e-ISSN
2227-9709
Volume of the periodical
5
Issue of the periodical within the volume
1
Country of publishing house
CH - SWITZERLAND
Number of pages
22
Pages from-to
"nestrankovano"
UT code for WoS article
—
EID of the result in the Scopus database
2-s2.0-85061226518