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Modeling and Application of Customer Lifetime Value in Online Retail

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31140%2F18%3A00051466" target="_blank" >RIV/61384399:31140/18:00051466 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.mdpi.com/2227-9709/5/1/2/pdf" target="_blank" >http://www.mdpi.com/2227-9709/5/1/2/pdf</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.3390/informatics5010002" target="_blank" >10.3390/informatics5010002</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Modeling and Application of Customer Lifetime Value in Online Retail

  • Original language description

    Main topics of the document: applied computing; customer lifetime value; extended pareto negative binomial distribution model; Markov chain model; marketing management; e-commerce; e-shop

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database

  • CEP classification

  • OECD FORD branch

    50602 - Public administration

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Informatics

  • ISSN

    2227-9709

  • e-ISSN

    2227-9709

  • Volume of the periodical

    5

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    CH - SWITZERLAND

  • Number of pages

    22

  • Pages from-to

    "nestrankovano"

  • UT code for WoS article

  • EID of the result in the Scopus database

    2-s2.0-85061226518