Analysis of the impact of digital marketing tools on consumer behavior in the process of electronic commerce
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31150%2F22%3A00057795" target="_blank" >RIV/61384399:31150/22:00057795 - isvavai.cz</a>
Result on the web
<a href="http://www.ijlemr.com/papers/volume7-issue04/2-IJLEMR-66635.pdf" target="_blank" >http://www.ijlemr.com/papers/volume7-issue04/2-IJLEMR-66635.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Analysis of the impact of digital marketing tools on consumer behavior in the process of electronic commerce
Original language description
Main topics of the document: digital marketing; electronic commerce; tools; online; e-business
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50201 - Economic Theory
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Latest Engineering and Management Research (IJLEMR)
ISSN
2455-4847
e-ISSN
2455-4847
Volume of the periodical
7
Issue of the periodical within the volume
4
Country of publishing house
IN - INDIA
Number of pages
9
Pages from-to
5-13
UT code for WoS article
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EID of the result in the Scopus database
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