Strategic Issue in Higher Education Marketing: How University Alumni Evaluate Higher Education Services
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F15%3A00047898" target="_blank" >RIV/61384399:31160/15:00047898 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Strategic Issue in Higher Education Marketing: How University Alumni Evaluate Higher Education Services
Original language description
Main topics of the document: higher education; marketing; service quality; student satisfaction; alumni; Czech Republic
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 6th International Masaryk Conference for Ph.D. Students and Young Researchers
ISBN
978-80-87952-12-2
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
384-388
Publisher name
Magnanimitas
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Dec 14, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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