Colours and Emotions in TV Advertising by Retail Chains
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F17%3A00051525" target="_blank" >RIV/61384399:31160/17:00051525 - isvavai.cz</a>
Result on the web
<a href="http://www.vedeckekonference.cz/library/proceedings/mmk_2017.pdf" target="_blank" >http://www.vedeckekonference.cz/library/proceedings/mmk_2017.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Colours and Emotions in TV Advertising by Retail Chains
Original language description
Main topics of the document: mass media communication; TV commercial; retail chains; emotions; colours
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International Masaryk Conference for Ph.D. Students and Young Researchers, volume VIII
ISBN
978-80-87952-22-1
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
175-183
Publisher name
Magnanimitas
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Dec 18, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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