How to Attract University Applicants: Exploring Tertiary Education Advertising Patterns in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F19%3A00054487" target="_blank" >RIV/61384399:31160/19:00054487 - isvavai.cz</a>
Result on the web
<a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85068869341&doi=10.1007%2fs11233-019-09038-9&partnerID=40&md5=09c3fd58994fc0456b818826e98978b" target="_blank" >https://www.scopus.com/inward/record.uri?eid=2-s2.0-85068869341&doi=10.1007%2fs11233-019-09038-9&partnerID=40&md5=09c3fd58994fc0456b818826e98978b</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/s11233-019-09038-9" target="_blank" >10.1007/s11233-019-09038-9</a>

Result language
angličtina
Original language name
How to Attract University Applicants: Exploring Tertiary Education Advertising Patterns in the Czech Republic
Original language description
Main topics of the document: university promotion; advertising effect; mass media communication; higher education
Czech name
—
Czech description
—

Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
—
OECD FORD branch
50602 - Public administration

Project
<a href="/en/project/GA18-01159S" target="_blank" >GA18-01159S: Organisations success related to professional education: identifying key factors</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Result description