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Consumer Decision Making: the Influence of Zero Price Offers

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F21%3A00056564" target="_blank" >RIV/61384399:31160/21:00056564 - isvavai.cz</a>

  • Result on the web

    <a href="https://repozitar.vse.cz/publication/sysno/00011448" target="_blank" >https://repozitar.vse.cz/publication/sysno/00011448</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Consumer Decision Making: the Influence of Zero Price Offers

  • Original language description

    Main topics of the document: consumer behaviour; irrational behaviour; pricing; zero-price effect; purchase intentions

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50602 - Public administration

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Economics Management Innovation

  • ISSN

    1804-1299

  • e-ISSN

    1805-353X

  • Volume of the periodical

    13

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    9

  • Pages from-to

    5-13

  • UT code for WoS article

  • EID of the result in the Scopus database