Consumer Decision Making: the Influence of Zero Price Offers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F21%3A00056564" target="_blank" >RIV/61384399:31160/21:00056564 - isvavai.cz</a>
Result on the web
<a href="https://repozitar.vse.cz/publication/sysno/00011448" target="_blank" >https://repozitar.vse.cz/publication/sysno/00011448</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Consumer Decision Making: the Influence of Zero Price Offers
Original language description
Main topics of the document: consumer behaviour; irrational behaviour; pricing; zero-price effect; purchase intentions
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Economics Management Innovation
ISSN
1804-1299
e-ISSN
1805-353X
Volume of the periodical
13
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
9
Pages from-to
5-13
UT code for WoS article
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EID of the result in the Scopus database
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