Erotic Appeals in Advertising: Visual Attention and Perceived Appropriateness
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F21%3A00057448" target="_blank" >RIV/61384399:31160/21:00057448 - isvavai.cz</a>
Result on the web
<a href="https://repozitar.vse.cz/publication/doi/10.20901/ms.12.24" target="_blank" >https://repozitar.vse.cz/publication/doi/10.20901/ms.12.24</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.20901/ms.12.24.2" target="_blank" >10.20901/ms.12.24.2</a>
Alternative languages
Result language
angličtina
Original language name
Erotic Appeals in Advertising: Visual Attention and Perceived Appropriateness
Original language description
Main topics of the document: erotic appeals; advertising; eye-tracking; interviews; appropriateness; visual
Czech name
—
Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Media Studies
ISSN
1847-9758
e-ISSN
1848-5030
Volume of the periodical
12
Issue of the periodical within the volume
24
Country of publishing house
HR - CROATIA
Number of pages
19
Pages from-to
21-39
UT code for WoS article
—
EID of the result in the Scopus database
2-s2.0-85130689489