Digital Influencer marketing: How message Credibility and Media Credibility Affect Trust and Impulsive Buying
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F22%3A00057774" target="_blank" >RIV/61384399:31160/22:00057774 - isvavai.cz</a>
Result on the web
<a href="https://www.tandfonline.com/doi/full/10.1080/21639159.2022.2052342" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/21639159.2022.2052342</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/21639159.2022.2052342" target="_blank" >10.1080/21639159.2022.2052342</a>
Alternative languages
Result language
angličtina
Original language name
Digital Influencer marketing: How message Credibility and Media Credibility Affect Trust and Impulsive Buying
Original language description
Main topics of the document: digital influencers; message credibility; media credibility; impulse buying; S-Commerce experience
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Global Scholars of Marketing Science
ISSN
2163-9159
e-ISSN
2163-9167
Volume of the periodical
32
Issue of the periodical within the volume
4
Country of publishing house
KR - KOREA, REPUBLIC OF
Number of pages
26
Pages from-to
601-626
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85144718140