Emotional Appeals in Advertising: Literature Review From 2009-2019
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F22%3A00058116" target="_blank" >RIV/61384399:31160/22:00058116 - isvavai.cz</a>
Result on the web
<a href="https://littera-scripta.com/wp-content/uploads/2022/04/1_2022-08-Alferova.pdf" target="_blank" >https://littera-scripta.com/wp-content/uploads/2022/04/1_2022-08-Alferova.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36708/Littera_Scripta2022/1/8" target="_blank" >10.36708/Littera_Scripta2022/1/8</a>
Alternative languages
Result language
angličtina
Original language name
Emotional Appeals in Advertising: Literature Review From 2009-2019
Original language description
Main topics of the document: emotional advertisement; humour; guilt; rational appeal; PRISMA; weight of evidence
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Littera Scripta
ISSN
1805-9112
e-ISSN
1805-9112
Volume of the periodical
15
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
17
Pages from-to
108-124
UT code for WoS article
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EID of the result in the Scopus database
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