The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F24%3A00061148" target="_blank" >RIV/61384399:31160/24:00061148 - isvavai.cz</a>
Result on the web
<a href="https://www.sciencedirect.com/science/article/abs/pii/S0969698924001036" target="_blank" >https://www.sciencedirect.com/science/article/abs/pii/S0969698924001036</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.jretconser.2024.103807" target="_blank" >10.1016/j.jretconser.2024.103807</a>
Alternative languages
Result language
angličtina
Original language name
The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement
Original language description
Main topics of the document: influencers' audiovisual attractiveness; influencers' audiovisual expertise; customer -influencer interaction: online; booking platforms; behavioral engagement
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Retailing and Consumer Services
ISSN
0969-6989
e-ISSN
1873-1384
Volume of the periodical
79
Issue of the periodical within the volume
1
Country of publishing house
GB - UNITED KINGDOM
Number of pages
12
Pages from-to
"nestrankovano"
UT code for WoS article
001219320400001
EID of the result in the Scopus database
2-s2.0-85188521955