Web Site Assessment in the Airline Industry: An Empirical Study of GCC Airline Companies

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27240%2F09%3A86077390" target="_blank" >RIV/61989100:27240/09:86077390 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Web Site Assessment in the Airline Industry: An Empirical Study of GCC Airline Companies
Original language description
Due to the internet and E-commerce booming, many airline companies are attempting to stimulate customers to shift from traditional distribution channels to online channels. Therefore, Web site quality is now considered a critical factor in attracting customers' attention and build loyalty. This paper proposes an Airline Website Assessment Index (AWAI) - an index that assesses the website's in four distinct areas transactional content, informational content, website design, and passenger enjoyment support. The AWAI scoring mechanism is explained and the index was applied on the top seven airline companies in the Arabian Gulf Cooperation Council (GCC) Countries. Finally, conclusions and implications derived from this study are presented. This paper wouldbe of a great help when Airlines' webs ites need to be evaluated or ranked.
Czech name
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Czech description
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Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
SECOND INTERNATIONAL CONFERENCE ON THE APPLICATIONS OF DIGITAL INFORMATION AND WEB TECHNOLOGIES (ICADIWT 2009)
ISBN
978-1-4244-4456-4
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
193-198
Publisher name
IEEE
Place of publication
NEW YORK
Event location
Anglie
Event date
Aug 4, 2009
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000288359000031

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