Evaluating user reaction to user interface element using eye-tracking technology

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27240%2F14%3A86089851" target="_blank" >RIV/61989100:27240/14:86089851 - isvavai.cz</a>
Alternative codes found
RIV/61989100:27230/14:86089851
Result on the web
<a href="http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6843651" target="_blank" >http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6843651</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1109/CarpathianCC.2014.6843651" target="_blank" >10.1109/CarpathianCC.2014.6843651</a>

Result language
angličtina
Original language name
Evaluating user reaction to user interface element using eye-tracking technology
Original language description
n this paper we investigated the usefulness of measuring users' eye movements as a tool for the evaluation of the user interface elements such as sliding banners. Sliding banners allow multiple pieces of content to occupy a single, coveted space, but onlarge or small view ports, people often scroll past sliding banners. There are cautions, considerations and limitations that should be made before employing a sliding banner within a website design.
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 2014 15th International Carpathian Control Conference, ICCC 2014
ISBN
978-1-4799-3528-4
ISSN
—
e-ISSN
—
Number of pages
6
Pages from-to
475-480
Publisher name
IEEE Computer Society
Place of publication
Los Alamitos
Event location
Velké Karlovice
Event date
May 28, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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