AN APPROACH TO CUSTOMER BEHAVIOR MODELING USING MARKOV DECISION PROCESS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27240%2F17%3A10237799" target="_blank" >RIV/61989100:27240/17:10237799 - isvavai.cz</a>
Alternative codes found
RIV/61989100:27740/17:10237799
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
AN APPROACH TO CUSTOMER BEHAVIOR MODELING USING MARKOV DECISION PROCESS
Original language description
This paper presents an application of Markov Decision Process method for modeling of selected marketing processes. Based on available realistic data, MDP model is constructed. Customer behavior is represented by a set of states of the model with assigned rewards corresponding to the expected return value. Outcoming arcs then represent actions available to the customer in current state. Favourable outcome rate of available actions is then analyzed, with emphasis on suitability of the model for future predictions of customer behavior.
Czech name
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Czech description
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Project
Result was created during the realization of more than one project. More information in the Projects tab.
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Mendel 2017 : 23rd international conference on soft computing : June 20-22, 2017, Brno, Czech Republic
ISBN
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ISSN
1803-3814
e-ISSN
neuvedeno
Number of pages
8
Pages from-to
141-148
Publisher name
Brno University of Technology
Place of publication
Brno
Event location
Brno
Event date
Jun 20, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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