Gloffer – Searching implementation in sales portals and marketing strategies creation

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27240%2F17%3A10238660" target="_blank" >RIV/61989100:27240/17:10238660 - isvavai.cz</a>

Result on the web

<a href="http://ieeexplore.ieee.org/document/8102482/" target="_blank" >http://ieeexplore.ieee.org/document/8102482/</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1109/ICETA.2017.8102482" target="_blank" >10.1109/ICETA.2017.8102482</a>

Result language

angličtina

Original language name

Gloffer – Searching implementation in sales portals and marketing strategies creation

Original language description

This article describes students work on a project called Gloffer. It combines knowledge from economy, marketing and information technologies. The primary goal of this article is to discuss problematics of searching in sales portals, full-text and also parametric. Here are described ways, how to optimize searching based on available relevant data. In the second part, marketing strategies for Gloffer are discussed and subsequently implemented in the portal environment. Various approaches to brand promotion and presentation, as well as products and services are described. Here is a description of the way, how students are involved in analyses and the subsequent realization of the student&apos;s proposed search procedures and related marketing communications of the Gloffer sales and demand portal.

Czech name

—

Czech description

—

Type

D - Article in proceedings

CEP classification

—

OECD FORD branch

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

ICETA 2017 - 15th IEEE International Conference on Emerging eLearning Technologies and Applications, Proceedings

ISBN

978-1-5386-3296-3

ISSN

—

e-ISSN

neuvedeno

Number of pages

6

Pages from-to

129-134

Publisher name

IEEE

Place of publication

Piscataway

Event location

Starý Smokovec

Event date

Oct 26, 2017

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

000425921300020